The last membership level increase corresponded with Equity Seating during the spring of 2015. Prior to that, the last membership level increase was in 2004.
Membership Level Changes FAQ
Membership levels changed with The Rams Club 2022-23 membership year in order to meet the financial challenges created by rising scholarship and operating costs.
In order to meet the financial challenges created by rising scholarship and operating costs. The cost of scholarships at Carolina has increased dramatically in the past several years – growing by 32% since the last membership levels adjustment in 2015 and 144% since the last adjustment before that change in 2004.
The Rams Club evaluated the current financial projections in conjunction with the increase in scholarship costs since the last giving level increase in 2015. Both of those factors paired with the rate of inflation since 2015 led The Rams Club to determine the need for a 17% increase in membership level minimums.
At every level members can enjoy new benefits including on-campus Facility Tours during designated dates, Carolina Football open practice, and an improved Heels Deals program. More benefits can be found for each level by clicking the buttons below.
The Rams Club utilizes a Priority Point System to determine rank amongst donors – rewarding loyalty and level of support. The point system determines seat locations for Football, Men’s and Women’s Basketball, Baseball, post-season tournaments and special events. Giving above the membership level minimum or upgrading your membership level can positively impact your ticket and parking locations.
The next Equity Seating Process for football will take place in Spring 2022 and conclude in June of 2022. The next ESP after that will take place in the Spring of 2025.