Seth's primary responsibilities include the cultivation and solicitation of major gifts for scholarships, capital campaigns and sport endowments.

Seth graduated from UNC in 2005 with his master's degree in Exercise and Sport Science (Sport Administration). He served in a number of roles with Tar Heel Sports Properties at UNC before joining The Rams Club in 2016. Prior to his time in Chapel Hill, Seth was a consultant for Accenture and also graduated from the University of Virginia, where he earned his bachelor's degree in Commerce.

A native of Newport News, Va., Seth now lives in Apex, N.C., with his wife, Wendy, and their two children, Jacob and Emily.