You can redeem Experiences through the unique link emailed to you at 10 a.m. the Monday of each home football game week.
Tar Heel Experiences
The Tar Heel Experiences program is an exclusive membership benefit designed to enhance gameday like never before!
Through an individualized link sent via email, The Rams Club offers members the chance to redeem Tar Heel Tokens for exclusive gameday experiences.
Token allotments are for the entire season and are awarded by membership level:
Tar Heel Experiences may include, but are not limited to:
Gift Pickup – 2 Tokens
Collect a Rams Club swag pack from The Rams Club Patio pregame. Items in the swag pack will remain the same throughout the entire season.
Photo on the Video Board – 2 Tokens
Be featured on the video board with your best gameday photo!
Concession Voucher – 4 Tokens
Enjoy a $5 concession voucher to grab a snack or drink in the stadium! You must pick up the voucher at The Rams Club Patio.
Gift Delivery – 4 Tokens
A Rams Club staff member will deliver a Rams Club swag pack to you in your seats! Items in the swag pack will remain the same throughout the entire season.
Sideline Photo with Rameses – 4 Tokens
Bring your friends or family down to the sideline to snap a picture with Rameses the mascot! This Experience does not permit you and your guests to stay on the field after the picture is taken.
T-Shirt Toss – 4 Tokens
Take part in the halftime T-shirt toss. You and a guest have an opportunity to be on the field with the Athletics Marketing staff members to throw T-shirts to fans.
Be a Part of the Victory Walk – 6 Tokens
You and a guest can walk with the Heels as the team gets off the bus and makes way into Kenan Stadium. Occurs 2.5 hours prior to kickoff.
Pregame Field Access – 6 Tokens
You and a guest can watch pregame warmups from the sideline! Meet a Rams Club staff member one hour prior to kickoff. Participants must be at least 10 years of age.
Team Entrance Experience – 8 Tokens
Be a part of the hype! You and one guest get to be on the field in the end zone as Carolina Football makes their entrance! Please note: Pyrotechnics at the tunnel are very loud. It is not recommended for those with audio sensitivities.
Quarter Sideline Pass – 8 Tokens
Experience the game in action from the sideline for one quarter! You and a guest will have sideline access for the entirety of the quarter. Participants must be at least 10 years of age.
Parking Pass – 10 Tokens
Enjoy a complimentary parking pass in either Craige Deck or Bowles Lot. The availability of parking passes varies on a game-by-game basis.
Frequently Asked Questions
Each home game week, Experiences will go live Monday at 10 a.m. and may be redeemed until they are all claimed.
Experiences will be offered for every home football game.
Yes, you can claim more than one experience per game as long as you do not exceed your allotted tokens for the season. Sideline passes are limited to one quarter only.
Your number of tokens per season is determined by your annual membership level.
Experience offerings and inventory are subject to change on a game-by-game basis. For safety reasons, on-field access is limited to adults and children ages 10 and older.
For questions about Tar Heel Experiences, please contact Keana Upshaw at email@example.com or 919-962-5555.