I. Guiding Principles

Members Can Improve Seat Location through Participation

The Equity Seating Plan was implemented before the 2011 season in an effort to reward Rams Club members who help Carolina Athletics answer the significant financial challenges that it faces. Three guiding principles were established when developing the plan:

#1 Exhibit Fairness

The Equity Seating Plan seeks to ensure that Rams Club members have access to seating and parking consistent with their level and longevity of support. In addition to establishing selection appointments based upon support and loyalty factors, the plan creates opportunities for members to improve seating as their support continues and grows.

#2 Reward Loyalty

Rams Club membership priority is established through the Priority Point System - a system that rewards points for gifts to The Rams Club, as well as for years of membership. By using the point system to determine selection priority, The Rams Club guarantees that members receive recognition of their loyalty in support of Carolina Athletics.

#3 Recognize the Impact of Donations

Rams Club members continue to step forward in meeting the financial challenges facing Carolina Athletics. In return, the Equity Seating Plan acknowledges that support by rewarding not just a single gift, but a lifetime of giving and membership. This recognition hopefully emphasizes the importance of supporting Carolina's broad-based program of 28 varsity sports.